Help centre › Discounts and promotions

Sell products with your tickets

Sell merchandise and downloads on your event pages, in the same basket as your tickets.

Sell T-shirts, programmes, recordings or anything else beside your tickets. Buyers add products to the same basket as their tickets and pay for everything in one go.

Selling products is an add-on, a one-off £5. If you haven't got it yet, open Products in the menu and press Unlock, or go to Add-ons.

Add a product

  1. Go to Products in the menu and press Add product.
  2. Give it a Name, a Description and a Picture.
  3. Set the Price. This is exactly what the buyer pays: no booking fee, discount or VAT is added. Gift cards pay for tickets, not products.
  4. If you like, set the Most per order.
  5. Leave Unlimited stock on, or switch it off and say How many you have. The product shows as sold out once they've gone.
  6. Choose Physical or Digital (see below).
  7. Tick Add to all my events to put it on sale at every event you have now. You can still turn it off for any one event.
  8. Press Add product.

Physical or digital

  • Physical: at checkout we ask the buyer for a delivery address. You'll see it on the order, in your new order email and in your orders export. Posting it is up to you.
  • Digital: upload the file (up to 50 MB), or give a link to it. We email it to the buyer the moment they've paid. A file is sent as a private download link that works for 30 days. There's a guide just for these: Sell digital products.

Choose which events sell it

Open an event, go to Event settings and scroll to Products. Switch each product on or off for that event. It changes straight away, without pressing Save.

To stop selling a product everywhere, edit it on the Products page and switch off On sale.

See what's sold

  • The event's dashboard has a Product sales card, and product sales are included in its revenue.
  • Each order lists its products, and the Customer card shows where to post physical ones.
  • Order exports include products in the Items column and a Delivery Address column.
  • The Products page shows how many of each have sold, what they've made and how many are left.

Fees

TicketOtter charges nothing per product. Stripe or PayPal charge their usual processing fee on the order, as they do for tickets.

Last updated 13 November 2026